Digital Marketing refers to the usage of various digital channels for the marketing of your products and services. Internet is the most preferred digital channel used for the marketing today, thanks to its ease of access, trackability and cost-effectiveness. The other popular digital channels that people use for the marketing of their products and services include mobile, display, radio, television etc. The choice of your digital marketing channel mainly depends on your budget and requirements. For each digital marketing channel, there is a set of digital marketing techniques that you need to implement to get desired results. Here is an overview of most commonly used digital marketing techniques for the internet.